What is an 'Activation Charge'?

There is an additional one-time charge to purchase Starlink services. The additional charge depends on the service plan you choose and/or the Starlink kit you select. This charge will only apply if you are purchasing or activating a new service plan. If you change your service address or service plan at a later date, you may be charged the activation charge. If you're not satisfied with Starlink and return it within the 30-day return window, the charge will be refunded. Your first bill will occur either on activation or 7 days after delivery, whichever comes first.

Source: What is an 'Activation Charge'?